What can a publicist do for me that I can't do for myself or my company?

In the not too distant past, a publicist used to be referred to as a press agent. They were called agents because the press would only publish stories given to them from these press agents. Presently, the title of press agent has been retired for the modern day publicist; but the relationship between the media professional and the publicist remains the same. Reporters are increasingly becoming overworked with less time to research relevant news angles. They rely on publicists that they can trust to aid them with writing stories for their readers. As such, reporters view publicists as valuable resources and give them more attention and influence than a non- publicist.

A publicist has been trained in media lingo and can communicate a company's or a person's message effectively and in a way that catches a reporter's attention. In addition to being an excellent communicator, a publicist will stay abreast of the latest trends in media and will counsel their client on how to garner more visibility with the public.

An entertainment publicist who works with talent is also usually the first to know about and to be granted access to red carpet and other high profile events in the area. An entertainment publicist is familiar with the red carpet and can introduce their client to entertainment reporters.

How will a publicist improve my business?

A publicist's job requires them to create a buzz for their client. Buzz is the best form of advertising for any brand or for anyone promoting anything. People should always be talking positively about your company and you; and they should do it as often as possible. A publicist can organize a publicity campaign to create a buzz for your company. There are many clever, honest ways to create a buzz. We could tell you how to do it but then we'd be giving all of our secrets away! So you'll just have to talk to one of our publicists.

Our company pays for advertising, isn't this better than paying for a publicist since we are guaranteed to be in a magazine or newspaper?

This is a current hot topic for debate. Advertisers can complement a publicist's work. However when you are on a budget and must choose between the advertiser or the publicist you should consider hiring a publicist. A publicist can help to create articles for the editorial section of any given publication. Most readers skim past ads and go straight to the articles. A publicist is trained to give your company the best shot at a full article in a major or local publication. These articles always carry more weight than an ad.

Media visibility will enhance your worth in the public eye. Trust us, we know what we are talking about. We have helped numerous companies and people get noticed on an international level.